A company’s brand is its most important asset. A brand is a leadership tool. A brand defines your business, products and services you offer. It is a guarantee of quality. Your brand helps your business establish a relationship with customers and define your position in the market. The brand makes a promise to customers and key stakeholders that must be delivered at every touchpoint.
Below we share logo evolutions of some of the biggest automobile companies today.
1. Alfa Romeo
Alfa Romeo, the Italian car manufacturer, traces its beginnings to France. The companywas initially founded as Società Anonima Italiana Darracq (SAID) in 1906 by the French automobile firm of Alexandre Darracq, with some Italian investors. After the partnershipfailed, one of the investors, Cavaliere Ugo Stella, moved the company and renamed it as Anonima Lombarda Fabbrica Automobili (Lombard Automobile Factory, Public Company) or A.L.F.A.
The logo of Alfa Romeo is considered as one of the best Automobile brand logo.
2. Aston Martin
Aston Martin is a British manufacturer of luxury sports car, which was found by Lionel Martin and Robert Bamford in 1913. Initially, the duo started to sell sports car made by Singer but later decided to make their own vehicles. Their first car was named Aston Martin, after the name of the owner Lionel Martin and the Aston Clinton Hill Climb Racing Course (one of their Singer cars, they sold earlier had won a race there).
Audi is a German brand which produces cars and is a part of the Volkswagen Group. The company was founded as A. Horch & Cie by August Horch in 1899, and its origin has a very interesting story. August Horch, a German Engineer, was forced out of his owncompany in 1909, after which he continued touse the old brand name of Horch. However, his partner sued him for trademark infringement, and Horch was forced to look for a new name.
BMW or Bayerische Motoren Werke AG (Bavarian Motor Works) was originally founded as an aircraft company. The aircrafts manufactured were painted with the colors of the Bavarian flag, which is the color of BMW logo. Another explanation is that when the pilot used to sit in the plane he would see alternating segments of white and blue due to rotation the plane propeller (blue being the sky).
Buick Motor Company, which would later become the world’s largest auto company General Motors, was founded in 1903 by David Dunbar Buick, a high school dropout! Buick had dropped out of school at 15, to work for a plumbing fixture manufacturer. Buick and his friend took over the business, after the last owner decided to shut down the failed business. Buick sold his share in the company after an argument with his partner because he used to spend most of his time tinkering with car engines.
When Henry Ford left Henry Ford Company, the financial backers wanted to sell the company’s assets. Cadillac was found in 1902, when an engineer, Henry M Leland, convinced the financial backers to hold on to the company assets.
The Company was formed by Walter Percy Chrysler on June 6, 1925, with the remainingassets of Maxwell Motor Company. The original Chrysler logo, which vanished after 1954 from all but 1955-1956 Windsors, C300s,and 300Bs with manual transmissions*, and reappeared in 1994, is a rendition of a wax seal complete with ribbon affixed at the lower right. The thunderbolts above and below the name are actually “Z”s, a tribute to the prototype built before Chrysler took over Maxwell, which took the name “Zeder” from chief engineer Fred Zeder. (At the time, Chrysler was trying to keep development of the new car and his involvement in it a secret, probably still upset about the loss of the car that was supposed to be the first Chrysler. This car design was sold to Billy Durant as a liquidated asset in the Willys-Overland bankruptcy; Durant eventually built this car under the Flint name.)
Brand founder, André Citroën, was fascinated by wooden gears with spiral teeth,produced by a Polish inventor and business partner’s André Citroën, he decides to produce steel, bought a license and open a factory in St Denis, France. This business, ENGRENAGES Citroën brings profits, of mention is that these gears, Citroen products were used on the Titanic.
Fabbrica Italiana Automobili Torino (FIAT) was founded in Turin (1899) by a group of investors including Giovanni Angelli who laterbecame the Managing Director of the company. At this time a poster was created to celebrate the event, and the company name in the top left corner of the poster became the company’s first logo. In 1901, the company changed its logo to a brass plate with the name FIAT in the centre. The logo had a characteristic ‘A’ which has remained unchanged till date.
Henry Ford used to work for Thomas Edison. He founded two companies before settling on Ford. His first company went bankrupt after just two years, and he left the second company after just one year. However, the second company became Cadillac later on. Histhird company, founded in 1902, was called Ford & Malcomson, Ltd.
The company derives its name from a West Asian God named Ahura Mazda, the God of wisdom, intelligence and harmony. The company was setup in 1920 as Toyo Cork Kogyo Co. in Hiroshima, Japan. The company was setup to produce a cork substitute because there was a shortage of real cork inJapan during World War I. However, after the war when real cork was again available, the company failed.
12. Mercedes Benz
The Mercedes-Benz was formed by the merger of two car companies – DMG (Daimler-Motored-Gesellschaft, founded by Gottlieb Daimler) and Benz & Cie, founded by Karl Benz. Both the companies were similar in their work and were situated in close proximity.
The Mitsubishi logo was a combination of the Iwasaki family crest, the Tosa Clan three-leafcrest (see origin of shipping business above), and three stacked diamonds. The official translation of the logo itself is “three diamonds”.
Opel is a so important historically and currently, to a large class of people, representing the quality for a mid-price category. We thought so to present to thosewho still not a history facts in a circle logo used by the company of great importance in Europe.
Peugeot, a major French car brand was started by two brothers Jean-Pierre and Jean-Frédéric Peugeot in 1812. The company was a steel mill for decades, making differentproducts like machine tools, crinoline dresses,umbrellas, wire wheels, irons, sewing machines, kitchen gadgets. In 1855, the company started making bicycles and was one of the largest bicycle manufacturers in France.
Porsche, a German manufacturer of luxury high performance automobiles, was started as a company called “Dr. Ing. h. c. F. Porsche GmbH” by Ferdinand Porsche. Initially the company didn’t build any cars under its own name and offered consultancy for motor vehicle development. This company is known for designing the first Volkswagen car, Volkswagen Beetle. Ferdinand turned this company into Porsche in 1931, but the first Porsche car wasn’t introduced till 1939.
Renault’s first logo introduced in 1900 featured the initials of the Renault brothers: Louis, Ferdinand and Marcel. In 1906, the logowas changed to a front end of a car, enclosed in a gear wheel.
18. Rolls Royce
Charles Stewart Rolls and Henry Royce founded the Rolls Royce Limited in Britain (1906). The company manufactured automobiles and aircraft engines. In 1973, the Rolls Royce Motor Company was separated from the parent company, which was nationalized following a huge crisis in 1971.
Saab, the automobile manufacturer, started as an aircraft company back in 1937. In 1937, to meet the needs of the Swedish AirForce, Svenska Aeroplan Aktiebolaget (“Swedish Aeroplane Limited” or simply SAAB) was created.
Skoda, is an automobile manufacturer based in Czech Republic. It became a subsidiary of the Volkswagen Group in 1991. The company was started as a bicycle manufacturing company back in 1890s. Vaclav Laurin and Václav Klement started a bicycle repair shop in Mladá Boleslav (1895), and later they started a bicycle and motorcycle manufacturing factory in 1898. The company’s first logo was based on the Slavia brand, with lime leaves, to represent the Slav nations. The logo also included the owners’ names which later became the mainfoundation for future logo.
Volkswagen means ‘People’s car’ in German. The history of the company is tied with Adolf Hitler.Before the rise of Hitler, the German economy was in a very bad shape; as a result people couldn’t afford to buy cars. In 1933, Hitler raised the idea of an inexpensive car in the Auto show.
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